This is the Badlands at their rawest—painted canyons, endless prairie, and the kind of silence that feels alive. Bison own the trails, the wind never quits, and the sun hits different out here. Theodore Roosevelt called it the place that saved his soul—and you’ll get why once you breathe it in. Built on a soft, rugged tee made for dust, wind, and the wild heart of the West.
Adventure here isn’t tamed—it’s earned.
Wear it. Own it. Live it.
P.S. The clay will stain your boots, the horizon will steal your heart, and the wild will remind you who you are.
Fit+Feel: We print on the Hanes P170 because it’s not flashy—and that’s the point. Built for real life: campfire smoke, road dust, crap weather, and everyday grind. This is a damn good hoodie you can throw on for real life—whether that’s hitting the trails, hanging by a fire, or just surviving the everyday grind.
Comfortable, tough, familiar—like your favorite old hoodie, but without the holes. Midweight, soft inside, durable outside, ready for anything.
We didn’t pick it because it’s trendy—we picked it because it’s a damn good hoodie that actually holds up. Adventure doesn’t always look like a postcard, and your gear shouldn’t fall apart trying to keep up.
The Nitty-Gritty
- 7.8 oz/yd² 50/50 cotton-poly blend — soft, durable, and built to last
- Classic hoodie fit with roomy hood and front pouch pocket — comfy, practical, no fuss
- Ethically grown U.S. cotton — responsibly sourced because good gear shouldn’t cost the planet
This is a damn good hoodie you can throw on for real life—whether that’s hitting the trails, hanging by a fire, or just surviving the everyday grind.
WASH CARE (Yes, you gotta read this part)
We print using eco-friendly Innobella inks—water-based, sustainable, and fully OEKO-TEX, Eco-Pass, and CPSIA compliant. To keep your print looking fresh:
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Turn the shirt inside out
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Wash cold on a gentle cycle
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Tumble dry low or hang dry for best results
Treat it right, and it’ll go the distance.
