This is the Badlands at their rawest—painted canyons, endless prairie, and the kind of silence that feels alive. Bison own the trails, the wind never quits, and the sun hits different out here. Theodore Roosevelt called it the place that saved his soul—and you’ll get why once you breathe it in. Built on a soft, rugged tee made for dust, wind, and the wild heart of the West.
Adventure here isn’t tamed—it’s earned.
Wear it. Own it. Live it.
P.S. The clay will stain your boots, the horizon will steal your heart, and the wild will remind you who you are.
FIT & FEEL: Our premium tees are printed on Comfort Colors® 1717, made from 100% ring-spun cotton for that broken-in softness right from the start. The garment-dyed finish gives each shirt a lived-in, vintage look—like it’s been your favorite for years.
Want the most rugged, old-school vibe? Go with Pepper. It’s got that perfectly faded “used-to-be-black” look that feels straight out of a road trip from a decade ago.
The fit is relaxed—not boxy, not slim—just easy and wearable. Shirts are pre-shrunk, so you don’t have to stress about laundry roulette.
Not sure on sizing? Shoot us a message first. Since every shirt is printed to order, we can’t take returns or exchanges.
WASH CARE (Yes, you gotta read this part)
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Turn the shirt inside out
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Wash cold on a gentle cycle
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Tumble dry low or hang dry for best results
Treat it right, and it’ll go the distance.
