This is the West at its boldest—jagged peaks tearing into the sky, thin air that burns your lungs, and rivers born from melting snow. The Rockies don’t make it easy—they make it worth it. Built on a soft, tough tee made for thin air, sharp wind, and long climbs that test your will.
Out here, adventure doesn’t come to you—you chase it higher.
Wear it. Own it. Live it.
P.S. The storms move fast, the drop-offs are real, and the silence will wreck you in the best way.
FIT & FEEL: Our premium tees are printed on Comfort Colors® 1717, made from 100% ring-spun cotton for that broken-in softness right from the start. The garment-dyed finish gives each shirt a lived-in, vintage look—like it’s been your favorite for years.
Want the most rugged, old-school vibe? Go with Pepper. It’s got that perfectly faded “used-to-be-black” look that feels straight out of a road trip from a decade ago.
The fit is relaxed—not boxy, not slim—just easy and wearable. Shirts are pre-shrunk, so you don’t have to stress about laundry roulette.
Not sure on sizing? Shoot us a message first. Since every shirt is printed to order, we can’t take returns or exchanges.
WASH CARE (Yes, you gotta read this part)
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Turn the shirt inside out
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Wash cold on a gentle cycle
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Tumble dry low or hang dry for best results
Treat it right, and it’ll go the distance.
